Homepage - peta2.com–Break Up with Dairy Campaign

Saying This Out of Love—You Need to Break Up with Dairy

Your relationship with cow’s milk is toxic, and you deserve better. Dairy gives the ick in every way: It rips cows away from their babies and kills them like a creep. It can give you acne, gas, bloating, and even cancer. It pumps CO2 into the air and pollutes waterways. Take it from some of dairy’s exes: Breaking it off is the best decision you can make, and we’re here to help every step of the way!

PETA-owned image for the breakup campaign of a Sad boy holding an ice cream cone with animated chat bubble that says, "I deserve better. So do the cows."

Don’t Ignore the Red Flags

Click each red flag you’re feeling with dairy. Don’t hold back—this is your chance to visualize how destructive dairy has been to you. Then, you’ll see what we recommend based on how many red flags there are in this rocky relationship.

Always leaves me feeling gross (mucus, acne, fatigue)

I’m literally intolerant of it (lactose intolerance)

Triggers my skin drama (acne, inflammation)

I feel guilty every time I go back

Hurts someone I care about (cows)

Steals babies from their moms

Keeps secrets about how it’s made

Wrecks the planet and doesn’t even apologize

Wastes water like it’s 1999

Always shows up uninvited (on everything!)

Says it’s ‘natural’ but is full of hormones

Contains pus, which is disgusting

Even one or two red flags are enough to drag you down.

You should be with someone who lifts you up!

Get a Rebound

Ready to be with someone in your league? Swipe through these profiles to find your perf dairy-free match. Be aware: not everyone you see is gonna be a 10. Trust your gut feeling to dodge the weirdos and land a baddie.